From the desk of Taryn Henstock, Butterfly’s Creative Team & Marketing Manager.

Putting our catalogue together every year is a fun challenge. Butterfly has over 3000 active products in the market. These range from school stationery essentials, to office filing and organizational products to a massive range of reading books, educational guides, luggage and pencil cases. The list really does go on and on, there is something for everyone. It’s probably the number one reason we’re so often faced with the scenario of consumers not realising just how much we do. To put it into perspective; I challenged myself to see if I could put together an A-Z of Butterfly and before I realised it, I came back with a complete list of almost every letter!

Here are our products that we love to create and share with our customers.

A – Arts & crafts, aprons
B – Backpacks, board, book covers, bags, blackboard dusters, barrel pencil cases, bean bags
C – Colouring in books (Children & adults) Crepe paper, chair bags, clipboards, carry folders, crayons
D – Drinking bottles, document bags, document wallets, drawing books, denim pencil cases
E – Erasers (You must have heard about CraziErazis a few years back, surely?), educational posters, executive pocket files
F – Filing Tabs, flard cards, fluorescent paper and pads, filing pockets
G – Gifting stationery, gum paper
H – Hello Kitty branded stationery
I – Intermediate readers, index tabs and dividers
J – Jumbo Colouring Books, jump ropes
K – Kitty, (as in) Hello Kitty branded pencil cases and book covers, kraft paper rolls and pre-cut book covers
L – Laptop bags, labels, library book bags
M – Memo cubes, magnifying glasses
N – Nylon document bags
O – Office bins
P – Pocket files, puzzles, pencil cases, pastel paper pads and pastel boards, pre-cut book covers
Q – Quotation folders
R – Rulers, Roxy branded book covers
S – Swing clip folders, staples, Skullcandy branded backpacks, scrapbooks, staples, shelf talkers
T – Triplicate carbon books, twine, tissue paper, tube desk organisers
U – Unicorn Adventures branded drinking bottles
V – Vegetable wall charts, Vampirina activity books
W – Wooden puzzles, wall charts
X – Xylophone on wallchart (Okay, I’m reaching a bit here…)
Y – Yellow homework bags
Z – Zoo York Licensed backpacks