Privacy Policy
Last updated: 24 December 2025
URL: https://butterflysa.co.za/privacy-policy-2/
- Introduction
Welcome to Butterfly Products (Pty) Ltd (“we”, “us”, “our”).
We are committed to protecting your personal information and complying with the Protection of Personal Information Act, 2013 (POPIA).
This Privacy Policy explains:
- What personal information we collect
- How we use, store, share, and protect it
- Your rights under POPIA
- How to contact us
By using our website https://butterflysa.co.za, you agree to the practices described in this policy.
- Who We Are
Legal entity & trading name:
Butterfly Products (Pty) Ltd, trading as Butterfly Products
Physical & Delivery Address:
Gosforth Business Park, Silverstone Street,
Elandsfontein 108‑Ir, Germiston, 1401, South Africa
Postal Address:
PO Box 261524, Excom, 2023
Telephone: +27 11 614 2243
Email: info@butterflysa.co.za
Website: https://butterflysa.co.za
VAT Registration: 4760300477
- Information Officer
In accordance with POPIA, we have appointed an Information Officer:
Information Officer:
Cindy Stokes
Email: info@butterflysa.co.za
Role: Responsible for data protection compliance, handling POPIA requests, and liaising with the Information Regulator.
- Personal Information We Collect
We collect information necessary to provide and improve our services:
4.1 Information you provide directly
- Name and surname
- Email address
- Telephone number
- Enquiry form submissions
- Newsletter sign‑ups
- Reseller portal membership
- Competition entries
4.2 Information collected automatically
Via Google Analytics 4 (GA4):
- Pages viewed
- Session duration
- Browser type
- Device type
- Referral source
- Basic geolocation (city-level only)
Important:
GA4 does not collect or store IP addresses.
IP data is transformed into coarse location data and then discarded.
4.3 Advertising data
We use:
- YouTube Ads
- Google Ads remarketing signals (where legally permitted)
This may include:
- Ad views
- Clicks
- Conversion actions (non-identifiable)
4.4 No payment data collected
We do not use payment providers and do not process card or payment information.
- Why We Process Your Information
We process data to:
- Respond to enquiries and provide support
- Improve website performance and user experience
- Analyse website traffic (GA4)
- Deliver marketing communications (with consent)
- Measure advertising performance (YouTube Ads / Google Ads)
- Protect our website from misuse
- Comply with legal and regulatory obligations
Lawful grounds under POPIA include:
- Consent
- Contractual necessity
- Legitimate interests
- Legal obligations
- Direct Marketing
We send marketing messages only:
- With your explicit consent, or
- As allowed by POPIA
You may unsubscribe at any time using:
- The “unsubscribe” link in emails
- Email request to info@butterflysa.co.za
- Sharing Your Information
We share personal information only with trusted service providers who help us operate our business:
- Website hosting providers
- Email marketing tools
- Google Analytics and Google Ads platforms
All operators are bound by confidentiality and POPIA‑compliant processing agreements.
We do not sell or trade personal information.
- Cross‑Border Transfers (Section 72 POPIA)
Because we use global cloud tools (e.g., Google services), data may be transferred outside South Africa.
Transfers occur only when:
- The receiving country provides adequate protection, or
- You consent, or
- It is necessary for providing our services, or
- It is in your legitimate interest
Google’s global infrastructure meets POPIA adequacy requirements for secure processing.
- Security of Your Personal Information
We implement appropriate security measures including:
- Secure hosting
- Access controls
- Encrypted transmission where applicable
- Staff confidentiality training
If a security compromise occurs, we will notify:
- The Information Regulator, and
- Affected individuals when required
- Data Retention
We retain personal information only as long as needed for:
- Providing services
- Fulfilling legal or regulatory obligations
- Resolving disputes
- Improving business operations
When no longer required, data is securely deleted or de‑identified.
- Your POPIA Rights
You have the right to:
- Access your personal information
- Request correction or deletion
- Object to processing (including marketing)
- Withdraw consent at any time
- Submit a complaint to the Information Regulator
Information Regulator South Africa
Website: https://inforegulator.org.za
General enquiries: enquiries@inforegulator.org.za
POPIA complaints: POPIAComplaints@inforegulator.org.za
- Cookies, Analytics & Advertising
12.1 Cookies
We use cookies to:
- Enable site functionality
- Improve performance
- Remember preferences
- Analyse traffic
- Support advertising measurement
You can manage cookie preferences via our cookie banner.
12.2 Google Analytics 4
GA4:
- Does not store IP addresses
- Uses region-based privacy controls
- Provides privacy‑enhanced analytics
12.3 Advertising Tools
We use:
Users may manage ad preferences at:
https://adssettings.google.com
- Children’s Privacy
We do not knowingly collect personal information from children without the necessary consent or authorization.
- Changes to This Policy
We may update this policy periodically.
The latest version will always be available at:
https://butterflysa.co.za/privacy-policy-2/
- Contact Us
For privacy concerns or POPIA requests:
Butterfly Products (Pty) Ltd
Information Officer: Cindy Stokes
Email: info@butterflysa.co.za
Phone: +27 11 614 2243
Address: Gosforth Business Park, Silverstone Street,
Elandsfontein 108‑Ir, Germiston, 1401
